Investment Play

This is my last post on VW till I return from my US trip in July .

We are approaching tax season in India. For a number of years in the US I have used the Quicken family of products including Turbo Tax. There are other interesting personal finance sites like Bank Rate, Lending Tree, Value Line, Motley Fool etc. to name a few. I am interested in getting involved in a play along the following lines in India.

What is the play?

A destination site to help individuals invest in various asset classes in India. Individuals could be resident in India or overseas.

Can critical mass be achieved?

Yes it should be possible to get over a million users.

Can critical mass be monetized?

Yes getting an average ARPU of Rs 1000 ($25) per year should not be hard.

Lots of people have tried and not got much traction. Why will this play succeed?

Good question which I would like anyone who sends me a pitch to answer. I obviously believe that the play will succeed which is why I am interested.

Can a startup do this? Will it get killed by deep pockets of existing media / financial services players?

Good question which I would like anyone who sends me a pitch to answer. I obviously believe that the play will succeed which is why I am interested.

The Bottom Line

I am looking for entrepreneurs who are passionate and capable of executing this play. If you think you have what it takes I will be delighted to interact with you.