Read Write Web has an interesting article on the state of innovation in India. I agree with most of what the author says in terms of transition over last ten years. Within the context of technology businesses, which is what the article focuses on, I am not sure of whether concept arbitrage theme (which is where all of internet and mobile businesses are put in the article) is what will remain dominant over 2008 and beyond. Few reasons:
– Mobile will come into stronger play. We are seeing early signs of traction in companies with local innovation, and I think that momentum will become far more evident in 2008
– On the internet, the early pickings of concept arbitrage are gone. While one can still borrow concepts from other parts of the world, those concepts haven’t been huge successes in their host geographies. And hence, the entire model will be revisited and localized heavily. Local search is an example.
In our own polls at venturewoods, entrepreneurs seem to be exhibiting a high degree of optimism that this indeed is the direction we are headed in. The hot areas as per that poll are local language Internet, mobile data services, Ecommerce/Mcommerce, online financial services, digital entertainment and online education – most of these areas are very high on the localization axis (due to infrastructure, regulation, and local content orientation).
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@bernard lunn
Surprised that i missed your comments the last time.
For Advertisers / Vendors, are value prop is simple. Extend the life of your TVC, a new way of advertising online – a lot better than banner ads, get immediate response/feedback. We will be adding on facilities to provide brochures / discount coupons / store locator / e-commerce etc…
@raghu – http://www.businessweek.com/technology/content/nov2007/tc2007114_372892.htm
@Krish – we are not in competition with google or facebook. Right now we are in a blue ocean situation. Another innovation from our end was launching the first english indian micro sitcom for the internet http://www.ramandria.tv to popularise http://www.indibiz.tv
@ Christie – “…And in the USA, they are talking about legislating “do not trackâ€, on the lines of “do not call ”
Can you cite the source for that news/information.? It would be useful in strengthening my business plan presentation. Thanks in advance.
A wharton case study on Facebook’s ‘Beacon’ program indirectly hints at a similar thing like ‘Do Not Track’ option for social network members:
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1865
Christie, how is this attractive for advertisers/vendors? Are you showing how to measure offline response? There are other attempts at this but nobody has cracked it AFAIK
And drive Google and Facebook out of business…? You know one thing Christie…? Creeps don’t die. They just morph into something else.
If your business does well, it’s time to short all broadcasters. Share with me your quarterly numbers, pal 🙂