Since Alok wrote the previous post on branding I thought as a follow-up I’d post this video interview with Rohit Bhargava, who has a new book out called Personality Not Included.
Rohit is Senior VP of Digital Strategy and Marketing at Ogilvy. He has a very popular blog aptly titled: Influential Marketing
This interview was recorded at the AdTech Conference in San Francisco on April 15, 2008.
Latest posts by Kamla Bhatt (see all)
Absolutely right, its about branding. Get it right from the start.
http://blog.nasscom.in/emerge/2008/04/18/creating-successful-products-the-rock-n-roll-way/