Interesting company kaChing – of course there are challenges around sustainable returns, building credibility, and marketing. But a very interesting disintermediation effort between capital and investment managers.
Would you use something like this?
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Nice concept let’s see is this change INDIAN economy.
See Folio investing which was a company started as FolioFn in 1999. Disruptive innovation is hard to do in the financial space but if you are successful the payoff is big.
In India doing something disruptive in financial services is very hard because regulators tend not to encourage innovation and current incumbents are quite successful at blocking innovation.
Sanjay Mehta’s point on trust is also a good one.
whichever way, the real jewels worth following don’t seek public attention. In India, they become one of the nav-ratnas of the big business houses here that one hears of in drawing room conversations once in a while 🙂
btw, successful models of this kind (i.e. whatever got an exit): Stockpickr.com (sold to TheStreet.com in 2007), clearstion.com (sold to ETrade in 99). Community investing, following other folks etc.
Apart from the covestor/cake thingies, there’s motley fools CAPS which has a huge following. In India, there’s rediff’s share bazaar game, moneyvidya.com, khelostocks.com, moneycontrol’s moneybhai etc. TheEquityDesk.com has a couple of value portfolios that are updated regularly. Another couple of investing groups I frequent publish individual portfolios on a regular basis.
From this one might be able to create a community mutual fund of sorts but the SEBI rules are prohibitive and very anti the small advisor.
Btw, if anyone has ideas or would like to discuss, happy to talk – deepakshenoy at gmail. There’s always room for optimism!