WSJ India Chief Mentor has an interesting article on incubators being an important engine of growth of entrepreneurship. It is an interesting observation, and makes me think about what will make these successful.
Incubators have been known before to have an adverse selection problem. Simply stated, if an entrepreneur has an option to either get cash investment or incubator support, what are they likely to choose. Incubator “money” is likely to be at a far higher cost than investment, and hence unlikely to attract the best ideas/teams.
There are a few things that can still offer an interesting opportunity for incubators:
- Lower cost in startup phase: Web 2.0 has reduced the cost of internet startups in the west. If incubators can help achieve more with lesser money, or entrepreneurs can achieve more “under the radar” (with much less money than is typically supported through angels/VCs), they might be better off on a net basis being with an incubator. In a market like India, it remains to be demonstrated how much can be achieved (without compromising value) with 5 lakhs of cash.
- Dramatic shortage of cash investments: If the ecosystem is too weak to support the top tier ideas/teams, than incubators may land up getting some of those as well. I do not believe that is the case in India though – the key gap might be in offering the adequate investor diversity, and in that scenario the screening skills of incubators become critical. From what I have seen of some of these incubators, that is not necessarily the strongest point in their favor.
- Value beyond: In my mind, this is the most important element if an incubator has to succeed on a sustained basis. It has to provide value beyond money. That could be access to highly capable technical/scientific personnel (think IITs, or in a mature model, Israel). Or perhaps market access through a corporate incubator. I have heard claims that networking between incubator participants itself could be a key value, but am not sure of that one. Access to high quality mentorship at early stages – would the best teams get access to this anyway?
- Own the idea factory: If ideas are generated in the incubator itself (such as a company, or a university setting, though in India most university incubators are tapping outside ideas) then the adverse selection issue might be avoided.
I would love to get thoughts on the merits of such an initiative. One can justify the government programs as a developmental initiative, but I would ask the question if they should operate as independent selection entities, or double down to increase probability of success of companies that have gone through a high quality selection process. Another key success factor will be the length of time for which an incubator supports the company – if business building is taking a few years, can an incubator effectively influence the outcome through a 3-6 month involvement? An interesting article here which outlines some similar thoughts.
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Venugopal – good point in differentiating incubators from startup accelerators that are largely mentorship driven (though they supply some capital, its minimal.) I think the key environmental factors affecting their success include ability to make a lot of progress quickly with little capital (the web2.0 effect,) or alternately presence of a robust angel/VC ecosystem to take over the capital gap. Some startup accelerators have chosen the first model (freeman for example,) but others are spread across areas where the time/capital tradeoff is far more severe. And with the early stage investing volumes being what they are, it might pose significant risk (including risk of having companies that are out there but done scale – the so called living dead.)
If mentoring is the key input here, then I come back to the need to pair it well with capital simultaneously, rather than to act as a funnel to capital providers.
Captive incubators of well run companies (instead of Management / Technology institutes) are a much better bet than Universities/Institutions. This could solve the adverse selection issues outlined besides assisting the upstarts (that meet the standards) with funds, prototype development as well as market access.
Hi Alok,
This is an interesting discussion point.
I firmly believe that its a good business (both from the incubators and the incubatees perspective) if the incubators have good entrepreneurial experiences behind them and if they can bring together a group of Mentors/Angels/VC’s together who love doing the mentoring bit and who would like to see good companies get started and do well.
Actually its a good way to promote entrepreneurship too. Btw good first time entrepreneurs who go through the startup accelerators can be made to come back to as Mentors to the Startup accelerators.
The fact that there aren’t many good incubators is exactly the reason why India needs Startup accelerators which are primarily Mentorship driven (TechStars or Y Combinator model) and which are in it for the long haul (for truly making a difference).
I certainly agree that its not for the fainthearted and for the late converts as there are no easy and early exit routes.
Cheers,
Venugopal
Vengo Ventures.
Typically the type of businesses that go for Incubators (in my eyes) are the ones which lack a critical element or two. One of them inevitably is ‘real world business knowledge’. For this bunch of entrepreneurs (and there are many) there are two things that if anyone (incubator / investor) achieves – they / the model would be successful:
1. Provide real guidance and mentorship: Not just armchair once a month type of conversations – but more indepth guidance on the nuances of doing business. Get in there with them, and guide them with real facts, figures, nuances, stories, motivation, ideas, networks etc on a day by day basis. I daresay that even at the angel level – this becomes extremely important. One of the biggest comforts that any entrepreneur can get during his journey which will have many dark nights, many / one knight exists who will be able to guide you through that particular situation.
2. Provide the right amount of capital: Taking 5% in a company for a one room office, electricity, chairs and computers is not really worth it (to my mind). However, unlike with VC discussions (where the amount asked may go up or down depending on the joint efforts on the B Plan) – Incubators tend to have a set model (5 Lakhs and no more). This will inevitably result in higher failures.
A good model is to have 5 – 10 companies where you invest a LOT of time, effort and resources. Each of them is evaluated individually (and not through the same lens) – and the right amount of funds are put in (within a range). If people got to know that X is going to be your ‘Guiding light’ for the next 6 months and hey – you asked for 5L, but that wont work – and here is why. You actually need 15L, and we are fine with that. Now thats value to the youngsters who have an idea and the zeal – but not the knowledge or the resources to execute well.
Mrigank
Having worked a startup incubated @ SINE – IITB’s Incubator and having friends IIMA’s plus IIMB’s incubator I would say if you look @ the incubatee companies and their employee size as a measure of growth you would see that 90% of them haven’t grown. Personally I don’t see much value add.