Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to […]
How to Build a Great Company Facebook Page? (Wall Street Journal)
“Does your company have a Facebook page?†In order to be truly successful in building a live and engaging community on the web, you need to have both a positioning strategy and an execution plan in place. To formulate a strategy for your online community, you need to answer a few critical questions before you […]
Agri content business
Interesting business around creating content and answering questions regarding agriculture. I guess the kind of content people will find relevant and will pay for – check out aAQUA.org
India to gain in PE investments?
A Coller Capital report suggests that India and China might be net beneficiaries of the degradation in PE returns in developed markets. It predicts that PE investments in India and China will continue to climb despite higher risk. Key question: will it happen just in growth investing, or also in venture capital?
Google TV – Why Google will succeed where Microsoft failed
Why Google will succeed where Microsoft failed Back in 1997, Microsoft announced the acquisition of a company called WebTV. WebTV’s product was a set top box with a 100Mhz processor, 2MB RAM and 2MB ROM. Using a built in dial-up modem, subscribers could browse the web, watch TV as they browsed the web and record […]
NASSCOM EMERGE 50….emerge a winner!
It is publicity (of the right variety) that creates winners. Of course not to suggest even for a minute that substance is secondary. It isn’t. If anything, it will always remain the primary reason, that will differentiate the winners from “also-rans.â€Â But, as they say even Eagles need a push! The IT industry is not […]
Dotcom has Enabled ‘Choice Entrepreneurship’ in India (From WSJ)
It was September 2000 and I was waiting for my U.S. work permit to join one of the big five consulting firms. Obviously, I was excited and had already started dreaming the American Dream. Interrupting the day dream was a call from one of my Indian Institute of Technology batch-mates – “We are opening a […]
WSJ – iPad for Small Businesses in India
I penned some thoughts on how iPad kind of device can be used to create SAAS offerings for SMB customers in India, across healthcare, hospitality and other sectors. The ease of use led by touch interface, the table top usage scenario, bundling hardware with software and service, and disconnected operations could be some of the […]
Potential of Mobile as a platform for new ventures
In December 2009, mobile data traffic (surfing the net, checking email, exploring social networks etc.) officially exceeded the volume of voice calls across the world’s wireless networks for the first time. Global data traffic has nearly tripled in each of the last few years with some 400 million mobile broadband subscribers generating more traffic than […]
Next frontiers in Online Travel
Online travel market has been one of the most exciting ones over past few years from a growth standpoint. Starting with IRCTC, and then followed up by Online travel agents (OTAs), this category has seen a decisive shift online. Amongst other things, it has also helped bring a large base of shoppers online, and demonstrated […]
Incubators – hot or not?
WSJ India Chief Mentor has an interesting article on incubators being an important engine of growth of entrepreneurship. It is an interesting observation, and makes me think about what will make these successful. Incubators have been known before to have an adverse selection problem. Simply stated, if an entrepreneur has an option to either get […]
Angel Funding Framework – some additional viewpoints
There is general consensus that entrepreneurship is on the rise in India, even though it is one of the most difficult propositions. Compared to their counterparts in other regions in the world, Indian entrepreneurs face more challenges that are ingrained in the social and economic conditions that are unique to India. One of the big challenges […]