It was Sunday and we were planning to go out for ice cream. I recalled someone talking about Cocoberry, a frozen yoghurt chain. I searched for “cocoberry†on Google and saw the link to Cocoberry’s page on Facebook. I visited the page and saw numerous comments by many of their satisfied customers. I could also see […]
How to Build a Great Company Facebook Page? (Wall Street Journal)
“Does your company have a Facebook page?†In order to be truly successful in building a live and engaging community on the web, you need to have both a positioning strategy and an execution plan in place. To formulate a strategy for your online community, you need to answer a few critical questions before you […]